Based in San Jose, CA, Silicon Valley De-Bug is a local platform for building communities and small enterprise through De-Bug Media, De-Bug Organizing and De-Bug Entrepreneurial.
This Limited Edition Silicon Valley De-Bug "SJ Creamery" T-shirt will be available for $22 + tax at this Saturday's upcoming Screenprint Showdown Event (https://www.facebook.com/events/331757143614833/).
Want to know more about the design? Here is the very thorough and meaningful description of the design by the designer herself.
"SJ Creamery" by Quynh-Mai Nguyen, Social Artist, Silicon Valley DeBug
SJ Creamery is an homage to growing up in North East/East Side San José. It is also a statement on the gentrification of these communities.
La Pulga Paleta, The Flea, (top left) represents the iconic Berryessa Flea market in North/North East San José. It also represents the shift of employment from one consensus to another in the face of gentrification. Due to the development of the new BART extension to Berryessa, many small businesses that make much of their livelihood at the flea market are at risk of displacement. For this reason, the paleta is melting.
The Chrome Wheel Paleta (bottom left) represents the iconic culture of the Lowriders within the East Side. This imagery was also meant to reflect culture, identity, and choice. With more and more people moving into San José within the tech sector, spreading the influence of mass production, uniformity, and energy efficiency, the culture of the lowrider is becoming a subcultural scene that many people may view within a negative stereotypical context. For this reason, the paleta is melting.
The Lucky Cat Paleta (bottom right) represents my childhood experiences at Lion Plaza off Tully Road where every restaurant had a Lucky Cat statue posted in the front to welcome in good fortune. As a result of gentrification, we see a rise in rent, leading to unjust evictions, jobs that require hybrid skills, and work campuses that make it more challenging for native locals to survive in San José. Therefore, the momandpop shops of the eastside are suffering. For this reason, the paleta is melting.
The Standard paleta (top right) represents the new flavoruniform in shape and mass-produced. It is not melting because it is the new corporate norm that is standardizing and taking over our communities.
I am not one to stand against change and growth as long it is inclusive to all communities and not exclusive to downtown. Unfortunately, we have not found a way to alleviate the negative consequences that come with gentrification. That’s why I chose the paleta as the overall theme.
Paletas are an iconic childhood memory growing up in this community. Whether you’re sad or happy, during good times and bad, until we can come together and take ownership, invest, and protect our communities, we can always count on a paleta to eat our problems away.
Did you know SV De-Bug is one of our four screenprint teams that will be live-screenprinting limited edition prints and competing at the Screenprint Showdown Event? Read more here: http://www.screenprintshowdown.com/blog/silicon-valley-de-bug-screenprint-showdown
Screenprint Showdown Event Info
Day: Saturday, Jan. 30, 2016
Time: 11 AM to 5 PM
Location: Blanco Square, 12 N. San Pedro Street, San Jose, CA 95110
What's going on?
Live screenprinting + the birth of the city's new branded identity and logo + competitions, music and performances celebrating San Jose's deeply beloved screenprinting and art culture + LIMITED EDITION shirts and goods by Cukui, Silicon Valley De-Bug, School of Visual Philosophy and Authentic Imprints.
Brought to you by SJMADE, FutureArtsNow!, Content and Kooltura Marketing. Funded by Knight Foundation. Sponsored by Adobe, KQED and City of San Jose.