School of Visual Philosophy will be at Screenprint Showdown

At the very heart of Screenprint Showdown are the four screenprinting teams who were invited to live-screenprint and compete at the Screenprint Showdown Event. Those four teams are Authentic Imprints, Cukui, Silicon Valley De-Bug and School of Visual Philosophy.

On Saturday, Jan. 30 at the Screenprint Showdown Event, you and all of San Jose will be able to meet the people behind these teams, you will be able to watch them live-screenprint limited edition prints and in some cases, apparel, which you will be able to purchase right then and there, and you will be able to watch them compete against each other in a series of Screenprint Showdown Challenges

Here's a chance to learn or learn more about the teams who will be at the Showdown. Next up is School of Visual Philosophy.

Pretty much all you need to do is go visit the School of Visual Philosophy to know that it's right place for the creative soul.

The full-service studio and education facility teems with the tools necessary to bring your art and skill to life and buzzes brilliantly with the intellectual spirit to keep you productive and imagining and innovating.

Founded by Dana and Yori Seeger, the School of Visual Philosophy is a place for creating, learning and advancing art in Silicon Valley. This community of craftspeople, fine artists, teachers, students, and hobbyists have built a communal space for art education that incorporates multiple disciplines of art-making while exploring the influence of technology in art-practice. 

When you watch the video above, produced exclusively for Screenprint Showdown by Content Magazine, you witness this love of "the making" emanating from Dana's words. A love for making art, sure, but making the stuff that makes the art too. It's then that you realize how obvious a choice the School of Visual Philosophy was as one of the teams at the Screenprint Showdown.

We recently connected with Dana to discuss San Jose, its screenprinting culture and Screenprint Showdown.

Q: What does screenprinting mean to you?

Screenprinting means creativity, spontaneity and skill. I love that screenprinting is one of the most portable mediums in printmaking which leads it to be popular for DIY types but can also be super precise and elaborate. 

Q: Let's say you're officially tasked to create a logo for the city of San Jose. What does it look like? What visuals and ideas NEED to be represented?

The logo I would create for San Jose would embody the old and the new aspects of this city. San Jose has such a rich history--agriculturally, religiously and culturally, that is still present wherever you go in the city. This is also the center of the tech world so to combine the two in a stimulating and thought provoking way would be my challenge.

Q: What is something people from outside of San Jose need to know or should know about San Jose? 

I think people need to realize that San Jose is a part of the Bay Area both culturally and literally. We are super close to San Francisco and are on the threshold of becoming a thriving art scene.

Q: What are your thoughts on the Screenprint Showdown? What do you hope to see? What do you hope to do there?

I am looking forward to meeting fellow artists and designers. San Jose is so huge and has so many unique artsy and homegrown shops and venues, it's a shame we don't know more about each other and do more things together. School of Visual Philosophy is really trying to become a hub for cross pollination between businesses, artists and their community, I'm excited to be involved!


You can find School of Visual Philosophy at 425 Auzerais Ave San Jose, CA 95126
You can find them online at
Follow them on Instagram at @schoolofvp.
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Follow them on Twitter at @SchoolofVP.


Screenprint Showdown Event Info

We'll be drawing one random name from the Facebook Event's list of people either Interested in the event and Going to the event. That person will receive a free year subscription of Adobe Creative Cloud. You must be at the event to claim your prize. NOTE: If you are an Adobe employee, you will not be eligible to win the raffle.

Day: Saturday, Jan. 30, 2016
Time: 11 AM to 5 PM
Location: Blanco Square, 12 N. San Pedro Street, San Jose, CA 95110

What's going on? 
Live screenprinting + the birth of the city's new branded identity and logo + competitions, music and performances celebrating San Jose's deeply beloved screenprinting and art culture + LIMITED EDITION shirts and goods by Cukui, Silicon Valley De-Bug, School of Visual Philosophy and Authentic Imprints.

Brought to you by SJMADE, FutureArtsNow!, Content and Kooltura Marketing. Funded by Knight Foundation. Sponsored by Adobe, KQED and City of San Jose.