At the very heart of Screenprint Showdown are the four screenprinting teams who were invited to live-screenprint and compete at the Screenprint Showdown Event. Those four teams are Authentic Imprints, Cukui, Silicon Valley De-Bug and School of Visual Philosophy.
On Saturday, Jan. 30 at the Screenprint Showdown Event, you and all of San Jose will be able to meet the people behind these teams, you will be able to watch them live-screenprint limited edition prints and in some cases, apparel, which you will be able to purchase right then and there, and you will be able to watch them compete against each other in a series of Screenprint Showdown Challenges.
Here's a chance to learn or learn more about the teams who will be at the Showdown. Next up is Cukui.
Cukui is an absolute San Jose establishment, rooting itself in chicano, south pacific-island, tattoo and graffiti cultures. Started initially as a small collaboration between artists Orly Locquiao and Sammy Rodriguez, Cukui has become a nucleus for new genres of art and streetwear.
Owned by Orly and Jason Locquiao, Cukui cultivates an inimitable and unwavering sense of San Jose's roots. Having Cukui as a team at Screenprint Showdown will give the people of San Jose a really close-up in-action look at a hugely successful "community brand"--a phrase Orly uses to describe Cukui.
When you watch the video above, produced exclusively for Screenprint Showdown by Content Magazine, you hear Orly, who grew up on the east side of San Jose, talk about, as a kid, exploring and adventuring through orchards that don't really exist anymore. You hear him talk about lowriding that you have to look a bit harder to find these days.
You could say in a lot of ways, having lived and having deeply experienced this past version of San Jose makes Cukui an undeniably authentic avatar for the San Jose we deep-down love. Yet, as a brand that lives and thrives in present-day San Jose, you can also say its creating new things and moving other things forward, giving the people here a new San Jose to love.
We recently connected with Michelle Locquiao of Cukui to discuss San Jose, its screenprinting culture and Screenprint Showdown.
Q: What does screenprinting mean to you?
Screen printing is more than a process, but an art form. It consists of the right blend of paint mixtures, color separation, temperature and time. Each t-shirt that is screen printed is treated like a canvas that becomes wearable art.
Q: Let's say you're officially tasked to create a logo for the city of San Jose. What does it look like? What visuals and ideas NEED to be represented?
It would be simple, timeless and memorable. It would portray the aspects of then (as a farm plantation) and now (the center of technology).
Q: What is something people from outside of San Jose need to know or should know about San Jose?
Many people from outside of the South Bay only associate SJ with Santana Row and the Sharks but what they don't know is that pre-Silcon-Valley, San Jose was once a huge agricultural hub of orchards, trees and plants and home to 39 canneries.
Q: What are your thoughts on the Screenprint Showdown? What do you hope to see? What do you hope to do there?
The Screenprint Showdown is a fun and unique way to showcase local art and bring the community together. We hope to create awareness as well as inspiration and show a side of what Cukui is outside of the store. We hope to see a sense of pride for a city that is often overlooked in the Bay Area.
You can find Cukui at 229 Jackson Street San Jose, CA 95112, Japantown.
You can find them online at http://cukui.com.
Follow them on Instagram at @cukui.
Follow them on Facebook: https://www.facebook.com/cukuiclothing/.
Follow them on Twitter at @cukuiclothing.
Screenprint Showdown Event Info
We'll be drawing one random name from the Facebook Event's list of people either Interested in the event and Going to the event. That person will receive a free year subscription of Adobe Creative Cloud. You must be at the event to claim your prize. NOTE: If you are an Adobe employee, you will not be eligible to win the raffle.
Day: Saturday, Jan. 30, 2016
Time: 11 AM to 5 PM
Location: Blanco Square, 12 N. San Pedro Street, San Jose, CA 95110
What's going on?
Live screenprinting + the birth of the city's new branded identity and logo + competitions, music and performances celebrating San Jose's deeply beloved screenprinting and art culture + LIMITED EDITION shirts and goods by Cukui, Silicon Valley De-Bug, School of Visual Philosophy and Authentic Imprints.
Brought to you by SJMADE, FutureArtsNow!, Content and Kooltura Marketing. Funded by Knight Foundation. Sponsored by Adobe, KQED and City of San Jose.