Daniel Garcia on the Screenprint Showdown

Let's be real: There's no question Daniel Garcia, the Founder and The Cultivator of Content Magazine (http://content-magazine.com), is the absolute best person to lead the Screenprint Showdown's visual storytelling. 

At Content Magazine, Daniel and his team of photographers, creatives and writers produce a beautiful bimonthly magazine articulating the innovative and creative culture of Silicon Valley. The photography is awe-inspiring. The design is superlatively on-point. The writing magnifies and celebrates the people and protean culture of San Jose like no other. Simply put, Daniel knows how to make a San Jose story beautiful and real. 

For the Screenprint Showdown's story, Daniel teamed up with John Agcaoili and Dark Side of the Moon (http://www.darkside-ofthe-moon.com) to create four beautiful videos for each Screenprint Showdown Screen Print Team: Authentic Imprints, Cukui, Silicon Valley De-Bug and School of Visual Philosophy

The results speak for themselves but we'll just say a little bit on it: These videos are powerful statements about the passion entailing the San Jose experience. Everything is technically on-point but beyond that, there's an incontrovertible art to the flow of the imagery and sounds so the words can emerge exalted and persuasive.

We connected with Daniel to get his thoughts on San Jose, screenprinting and the Screenprint Showdown.

Q: How long have you lived in SJ? Someone asks you, 'Why do you love SJ?'. What do you say?

I grew up in San Jose and only lived away in the 90's when I was in Oakland, SF and Fremont. 
I say when asked: It is my home I have so many connections and family here. And it has so many sub-communities of great culture and talent. 

When it comes to passion for screen-printing, Authentic Imprints channels their passion for the screenprint craft to offer fresh innovative ideas paired with 40+ years of industry experience. Specializing in a host of tools and techniques from plastisol, water base, discharge, 4-color-process, simulated process, specialty inks, foil, and transfers, Andrew Scicluna and Jesus Lozano are a North San Jose company that is excited by their work and the communities they serve.

Authentic Imprints
1670 Zanker Rd
San Jose, CA 95112

Q: What does screenprinting mean to you?

Screenprinting to me represents a way for people to get their art out there in front of the public, either on a shirt or better yet on prints.

Grounded in art, Cukui is a San Jose establisment that roots itself in chicano, south pacific-island, tattoo, and graffiti cultures. What started, initially, as a small collaboration between artists, Orly Locquiao and Sammy Rodriguez, Cukui has become a nucleus for new genres of art and streetwear.

229 Jackson St
San Jose, CA 95112

Q: Let's say you're officially tasked to create a logo for the city of San Jose. What does it look like? What's the prevailing idea behind it? 

I think the design would incorporate lines of rich agricultural history but with a modern flare.

Based in San Jose, CA, Silicon Valley De-Bug is a local platform for building communities and small enterprise. Its small businesses media training facilities provide a home base for members focusing on community-organizing media and entrepreneurial projects. One of these projects, After Dark Prints operated by Adrian Avila, is a design and screen-printing studio that serves small business and community organizations.

Silicon Valley De-Bug
701 Lenzen Ave
San Jose, CA 95126

Q: What are your thoughts on the Screenprint Showdown? What do you hope to see? What are your goals for the event?

The Screenprint Showdown is another event and activity that I see as an expression of who we are as well as a way to continue my mission to network and support the creatives that call San Jose home.

The School of Visual Philosophy, founded Dana and Yori Seeger, is a place for creating, learning and advancing art in Silicon Valley. This community of craftspeople, fine artists, teachers, students, and hobbyists have built a communal space for art education that incorporates multiple disciplines of art-making while exploring the influence of technology in art-practice.

School of Visual Philosophy
425 Auzerais Ave
San Jose, CA 95126


Screenprint Showdown Event Info

RSVP: https://www.facebook.com/events/331757143614833/
Day: Saturday, Jan. 30, 2016
Time: 11 AM to 5 PM
Location: Blanco Square, 12 N. San Pedro Street, San Jose, CA 95110
What's going on? 
Live screenprinting + the birth of the city's new branded identity and logo + competitions, music and performances celebrating San Jose's deeply beloved screenprinting and art culture + LIMITED EDITION shirts and goods by Cukui, Silicon Valley De-Bug, School of Visual Philosophy and Authentic Imprints.

Brought to you by SJMADE, FutureArtsNow!, Content and Kooltura Marketing. Funded by Knight Foundation. Sponsored by Adobe, KQED and City of San Jose.